가치, 기후변화 문제지각 및 개인적 책임이 관광객의 친환경 행동에 미치는 영향

초록

According to the rising in concern for climate change, tourist’ pro-environmental behavior is becoming recognized as one of the important issues in tourism industry. The objective of this study is to examine the effects of value, problem awareness and personal responsibility of climate change on tourists’ pro-environmental behaviors. Through a national survey, 1,003 samples were obtained by quota sampling method. The findings suggest that perceived threat toward climate change is the most important variable to induce pro-environmental behaviors of tourists. First, while the perceived climate change probability has no significant effect on personal responsibility, the perceived threat has a positive effect on the personal responsibility. Second, because egoistic value has small positive effect on perceived threat, perceived threat toward climate change is a key variable to lead pro-environmental behavior even when egoistic value is high.

키워드