대학생의 기회발견행동이 기회인식 및 기업가정신에 미치는 영향: 반기업 정서의 조절효과

초록

This study focused on conceptualization and development among the start-up phase and conducted an empirical analysis on university students. Specifically, we examined the impact of opportunity discovery behavior on opportunity recognition and the impact of opportunity recognition on entrepreneurship, and looked at whether anti-corporate sentiment has a moderating effect on the impact of opportunity recognition on entrepreneurship. The study found that among the sub-factors of opportunity discovery behavior, questions, experiments & exploration, and idea networking have positive effects on opportunity recognition. Also, opportunity recognition shows positive effects on innovativeness, initiative and risk taking among the lower factors of entrepreneurship. Further, anti-business sentiment shows a positive moderating effect in the relationship between opportunity recognition and entrepreneurship (i.e., initiative and risk taking). The above findings are meaningful in providing implications for ways to promote entrepreneurship in practice, beyond the limitations of existing start-up education in ways that enhance entrepreneurship and understanding of start-ups. It is believed to suggest the importance of forming a social atmosphere in which start-ups can be activated based on the ethical aspects of companies from a long-term perspective.

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