제 4차 산업혁명시대에서 집단적 대중관광의 이중성과 딜레마

초록

The purpose of this study is to establish a new perspective of tourism. Actually, the current tourism requires new change in order to enhance the competitiveness as the evolution of the 4th Industrial Revolution. This study examines the duality and dilemma of collective mass tourism based on the theory of sociology in the era of the 4th Industrial Revolution, and discusses the necessary measures for sustainable development of tourism industry in this age. The introduction explains the changes in the tourism industry during the 4th industrial revolution era. In Chapter 2, this study shows that the actor network theory is similar to the growth process of the tourism industry in the era of the fourth industrial revolution, and presents a new perspective on technology and tourists. In Chapter 3, this study discusses the background and the duality of social structure and in Chapter 4 discusses the social dilemma of collective mass tourism and rational choice theory, and discusses the rational rationality theory to overcome it. This study delves into the social structure and the behaviors of tourists with integrated way by approaching the existing researches which have done in statistic, quantitative, individual and microscopical way. In addition, this study attempts integrated discussion on social phenomenon by applying sociological theory.

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