서울 소재 종합사립대학 UI(University Identity) 디자인의 이미지와 색상 변화 특성

초록

University identity(UI) that is defined as the symbol mark and logo design of a university is a crucial factor to build the identity of the university owing to its great visual effects. The purpose of this study was to make a comparative analysis of the changes of UI designs, especially the characteristics of the changes in images and colors, among 10 private universities located in Seoul. And it’s also meant to compare their designs with the UI designs of major Ivy League universities in the United States to look for differences. As a result, the Korean universities put their English names in their UI designs a lot rather than the Korean names in tune with the global era. As apps are increasingly used as a vehicle for promotion and information provider, there is a tendency that UI designs became simple instead of representing a school motto slogan, symbolic image or the year of establishment in them. The universities who had a relatively brief history mainly used character marks rather than shield-shaped or crest-shaped ones that are typically used in UI designs. The UI designs of the U.S. universities that had a longer history than the Korean universities consisted of the kind of images that had a conventional connotation of studies such as the images of natural objects and books. In terms of color, three out of the 10 universities used blue series, and four made use of green series. Two used red series. Gray series were used a lot in the past when printing technology lagged behind, and the colors were often found in early university identities. Recently, however, the use of these colors tends to be on the wane because the colors cannot be distinguished easily and make it difficult to produce a differentiated UI. In addition, many colors were used rather than single ones to ensure gradation to create a bright and energetic image. The importance and changes of a UI design, which is the symbolic image and most basic element of the university, are increasingly stressed under the circumstances that there are a mounting competition among universities and rapid sociocultural shifts. This study is expected to provide some useful information on research into UI design renewal that could build the identity of universities and show their visions.

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