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초록
The use of electronic mail and messenger software tools has been increased rapidly over a decade. Compared to the variety of research related to the relationship between personal psychological traits and communication modes, effects of human psychology on online activities have only recently become a focus of interest. This research analyzed the relationship between personal psychological types and online connectivity. We employed network analysis methodology and collected and analyzed data from 146 subjects. Significant differences in network measures were found among groups with different psychological types. Findings of the research can provide several implications for managerial activities regarding social connectivity.
키워드
psychological type; network connectivity measures; whom-to-whom matrix; communication mode; MBTI; 가상공동체; 사회연결망; 온라인 매체; 심리적 유형; 네트워크 연결도; 네트워크 중심도; MBTI; psychological type; network connectivity measures; whom-to-whom matrix; communication mode; MBTI
- 제목
- 오프라인 기반 가상공동체 구성원의 심리적 유형과 온라인 의사소통 매체에 대한 사회 연결망 분석
- 제목 (타언어)
- Social Network Analysis in Offline-based Virtual Communities: Relevance between Personal Psychological Styles and Preferred Communication Media
- 저자
- 조남재; 박기호; 박상혁
- 발행일
- 2006-12
- 저널명
- 정보화정책
- 권
- 13
- 호
- 4
- 페이지
- 20 ~ 36