기억이론의 확장을 통한 크루즈 승객들의 자서전적 기억 유발기제 도출에 관한 연구 : 희소성 이론의 학제간 접근을 중심으로

초록

The objectives of this study were: (1) to examine the triggers of cruise passengers’ autobiographical memory, (2) to investigate the influence of autobiographical memory on nostalgia and future visit intention, and (3) test the moderating role of hiatus in the relationship between nostalgia and future visit intention. Based on a literature review, the five factors of cruise experience were derived: ‘relaxation’, ‘learning’,‘people’, ‘family relation’, and ‘fitness.’ During the model development process, the nine hypotheses were established on the basis of theoretical relationships among constructs. To empirically test the proposed model, an online survey was carried out with tourists in the United States who have taken a cruise trip more than 6 months ago. According to the results of the survey, 366 copies were collected and utilized for structural equation modelling. Consequently, it was found that four factors of cruise experiences (relaxation, learning, family relation, and fitness) have a positive impact on autobiographical memory, while one cruise experience (people) has a negative impact. Moreover, it was revealed that autobiographical memory positively influences nostalgia and future visit intention. Nostalgia also has a positive impact on future visit intention. Furthermore, the moderating effect of hiatus was supported. These findings provide a deeper theoretical and managerial understanding of the cruise industry.

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