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Why Is a Luxury Face Mask Selling? The Role of Self-gifting During the COVID-19 Pandemic
- 제목
- Why Is a Luxury Face Mask Selling? The Role of Self-gifting During the COVID-19 Pandemic
- 저자
- 이승애
- 발행일
- 2022-02-19
- 학회명
- 2022 Winter Marketing Educators’ Conference of American Marketing Association