수사학적 맥락의 미디어 건축 표면 표현특성 연구

초록

In this study aims to reinterpret media skin and its expression using rhetoric the theoretical concept of communicology. Examined how the rhetoric could be added to the space, and checked the elements that should be considered on a case-by-case according to the characteristics of the media. The range of research objects were classified as the surface of architecture that expression of media is most effectively used in the works of the last six years. Fifteen located in the country and overseas media architecture were selected as the subject of a case study. The way of this study and the contents is focused on the derived relationships between the rhetoric and the expressions of the language in architecture after classified by the characteristics of the media based on advanced research. Application of the three characteristics of the media was evaluated after the visit and the documentary survey. As a result, there was a lot of cases: each of the elements meet the case but much to be desired, and placed an emphasis on the formation of visual image with the building itself lack of personality or intention to do exactly. In addition, there is a potential to cause visual pollution by the media architecture that users can not communicate with in this situation for buildings and facades covered with media advertisement occupied the space of the city. Digital technologies are developing in a variety of ways, however, it is more important to understand the meaning of the true message of media that wants to pass it on using the buildings. And not only the message could be applied to the exterior of the building which is expressed on the surface, but also the combination of design and unified message from the inside to the outside of the building will have to be made exactly from the planning stage.

키워드