인구통계적 특성, 전기차 관련 이용 행태 및 만족도가 전기차 재구매에 미치는 영향

초록

Globally, carbon neutrality goals are being set and one of the measures to achieve them is the conversion of internal combustion engine vehicles to electric vehicles in the transportation sector, but the penetration rate of electric vehicles in Korea is still low. Accordingly, this study focused on continuous repurchase as a way to revitalize electric vehicles and proposed demographic characteristics, usage behavior and satisfaction through a review of previous research on factors affecting repurchase intentions. The results of the empirical analysis applying the ordinal logit model are as follows. First, in terms of demographic characteristics, over 40s, number of electric vehicles owned, and household income (monthly) had a significant positive effect on repurchase intention. Second, in terms of usage behavior, the number of AS experiences had a significant negative effect on repurchase intention, but accumulated mileage had a significant positive effect on repurchase intention. Third, satisfaction (charger use, mileage traveled, and vehicle operation) had a positive effect on repurchase intention. This study is significant in that it sought ways to increase the sales and distribution rate of electric vehicles by analyzing the empirical impact of demographic characteristics, usage behavior, and satisfaction on repurchase intention among electric vehicle owners in the Jeju region.

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