유럽의 언론과 한국: 프랑스, 영국, 독일 언론에 나타난 한국의 이미지

초록

While it is well known that mass media is very influential in shaping the image of a nation, studies on how Korea has been portrayed in foreign press are very scarce. This study tries to fill the gap and traces the image of Korea as reported in major elite media of the UK, France and Germany. The result shows that while the frequency of reportage in the British and French media has been steadily increasing, the German media has been very stingy in covering Korea. In addition,the German media's coverage of Korea has been consistently tinted with negative or critical tone. The British and French media seem to be more friendly to Korea when compared to the German media. Therefore, it is needed to improve the national image of Korea in the German media by launching ‘media diplomacy’ to enhance Korea's national interests in Germany and, ultimately, in whole Europe where Germany plays the role of prime mover of regional integration.

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