웰니스관광 평가척도 개발

초록

The purpose of this study is to define the multidimensional concept of wellness tourism aimed at integrated health promotion and to develop an evaluation scale for wellness tourism. To this end, the initial composition items were derived through literature review, and the measurement items were refined through primary and secondary expert surveys. The feasibility and reliability as an evaluation scale were verified through the first preliminary survey. Then, the second main survey on the constituent items whose content validity was verified through expert investigation. As a result of the analysis, wellness tourism evaluation scale of 34 items composed of 8 factors has been developed: relaxation and stress reduction, physical health promotion, reflection on one’s self and life, social relationship improvement, interaction with nature, natural environment, physical environment, and human service. Wellness tourists improve physical health, and reduce stress that cannot be dealt with in daily life through rest and recovery, and pursue multi-dimensional value of wellness through reflection on one’s self and life, improving social relationships, and interaction with nature. Therefore, wellness tourism can be said to be a tourism activity that pursues physical, emotional, social, intellectual, and mental health through the harmony of body, mind, and spirit. In addition, the natural environment, physical environment, and human services at wellness tourist destinations can be considered as important factors for evaluating wellness tourism, which provides important practical implications for marketers who provide wellness tourism services.

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