SCP模式下上海地区体育产业市场可持续发展研究

초록

Study purpose to SCP model analysis of the Shanghai sports industry as the breakthrough point, found that the Shanghai area sports industry market development present situation and the existing problems, guided by SCP model, from the market structure, market behavior and market efficiency three levels, put forward the Shanghai sports industry market sustainable development countermeasures. Research method: This paper mainly adopts the combination of qualitative and quantitative research methods to analyze the sustainable development of the sports industry market in Shanghai under the SCP model. Research content: Analyze the SCP model framework, analyze the current situation and problems of the sports industry in Shanghai from the three aspects of market structure, market behavior and market efficiency, and put forward the countermeasures for the sustainable development of the sports industry market in Shanghai. Conclusion and Suggestions: Shanghai sports industry sports services, pricing lack of standardization, sports production enterprise sponsorship overall lack of marketing strategy, the lack of risk management and laws and regulations consciousness, and financing difficulties, Shanghai sports industry development market performance overall specialization and scale economy and developed areas there is some gap. Based on this, the Shanghai municipal government, it is necessary to formulate policies and regulations conducive to the optimization of the structure of the sports industry, form the core sports industry, fully investigate the market resources of the sports industry in Shanghai, and the strategic development plan of the sports industry in line with the laws of political, economic and social development.

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