국내 주요 걷기 축제 프로그램 체험 요소의 통합적 분석: 질적내용분석과 토픽 모델링의 수렴적 혼합방법연구

초록

This study examines the experiential elements of walking festivals within a broader cultural context. To identify the distinctive characteristics of walking-based events, the official programs of eight walking festivals in South Korea —selected for their sustainability and regional representativeness—were analyzed through qualitative content analysis. In addition, participant-generated online reviews were examined using a convergent mixed-methods approach that combined qualitative content analysis with topic modeling, thereby validating the derived experiential dimensions. The analysis revealed six core experiential themes: escapism, playfulness, communality, sense of place, restoration, and achievement. Among these, restoration and achievement emerged as unique elements that distinguish walking festivals from other festival types. Restoration was linked to emotional and physical healing in nature-oriented settings, whereas achievement was reinforced by both intrinsic motivations and extrinsic rewards, such as course completion certificates, which influenced participants’ post-festival behavioral intentions. By articulating the distinctive experiential qualities of walking festivals, this study advances a more nuanced understanding of festival program design. The findings further provide practical implications for the planning, implementation, and evaluation of differentiated festival experiences within tourism contexts.

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