중고의류 소비가치가 제품 평가기준과 구매의도에 미치는 영향: 한국과 가나의 국가간 비교 분석

초록

Despite the situation where fashion companies are struggling due to the COVID-19 pandemic, the global secondhand clothes market is showing remarkable growth. In line with this global trend, Korea's exports of secondhand clothes are steadily increasing. Unlike previous studies that have focused only on the domestic market, this study analyzed the impact of consumption values of secondhand clothes through comparative studies between countries. Ghana, a major gateway to West Africa, is an important importer of secondhand clothes and a developed brokerage trade that re-exports secondhand clothes to neighboring countries. The purpose of this study is to compare the differences between Korea and Ghana in the impact of the consumption value of secondhand clothes on the evaluation criteria and purchase intention. The results confirmed that the impact of consumption values of secondhand clothes on evaluation criteria and purchase intention differed between countries. In Korea, all three dimensions of the consumption values had direct and indirect effects, but in Ghana, environmental and functional values were only indirectly connected to purchase intention through evaluation criteria.

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