아웃도어레크리에이션 트레커의 참여동기, 웰니스, 만족도, 충성도 간의 구조적 관계 분석 - 북한산 국립공원 트레커를 중심으로 -

초록

The number of nature-based national park visitors is rapidly increasing in Korea. To meet this demand, Korea National Park Service (KNPS) is managing ecosystem tourism experience program, environment interpretation program, and environment-based healing program to prevent safety accidents and improve satisfaction. Thus, the purpose of this study was to specify the effect of participation motive and wellness of trackers visiting a national park on their decision-making process. Study subjects were totally 400 trackers visiting Mt. Bukhan National Park located in the capital city. As a result of the analysis, while outdoor recreation trackers’ naturalness participation motivation significantly influenced spiritual, physical, and emotional wellness, convenience participation motive influenced only physical wellness. And while relationship participation motivation significantly influenced spiritual wellness and physical wellness, it had no significant effect on emotional wellness. And spiritual, physical, and emotional wellness through outdoor recreation significantly influenced satisfaction with activity destination, and satisfaction according to this effect of wellness also influenced loyalty. These results show that naturalness participation motivation significantly influences wellness, indicating that trackers pursuing healthy life do outdoor recreation activities due to the benefit that nature gives. emotional wellness, convenience participation motive influenced only physical wellness. And while relationship participation motivation significantly influenced spiritual wellness and physical wellness, it had no significant effect on emotional wellness. And spiritual, physical, and emotional wellness through outdoor recreation significantly influenced satisfaction with activity destination, and satisfaction according to this effect of wellness also influenced loyalty. These results show that naturalness participation motivation significantly influences wellness, indicating that trackers pursuing healthy life do outdoor recreation activities due to the benefit that nature gives.

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