한국암웨이의 상생협력 사례 연구 : 원포원 프로젝트를 중심으로

초록

The win-win cooperation of large company and SMEs, promoted for the purpose of resolving the polarization of large company and SMEs, and for mutual growth, has been recognized as a corporate social responsibility(CSR) that enterprises must perform, and has been carried out by several companies, but has not been successfully established. From the point of view of Creating shared value(CSV), which emphasizes the linkage between corpo- rate economic and social value creation, and ESG management, which is recognized as a major concern of compa- nies, win-win cooperation between large company and SMEs can be a major activity that companies should pursue. This study tried to find out the success way for win-win cooperation between large company and SMEs through the case of Amway Korea. Amway Korea's One For One project, which started in 1998, is stably growing partic- ipating SMEs, and has recently achieved public interests and social values beyond win-win cooperation. Considering these achievements, Amway Korea's One For One project is a representative successful case of win-win cooperation of large company and SMEs, and can be an empirical case that can provide various implications for companies. Therefore, this study aims to provide implications that companies can use in practice through the development proc- ess and performance of the One For One project.

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