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Smart Consumers in Market 4.0: Perceived Consumer Omnichannel Adoption Behavior and the Effect of Need for Cognition (NFC)
- 제목
- Smart Consumers in Market 4.0: Perceived Consumer Omnichannel Adoption Behavior and the Effect of Need for Cognition (NFC)
- 저자
- 김보영
- 발행일
- 2019-01-15
- 학회명
- Management Innovation Center (MIC) 2nd International Interdisciplinary Workshop, Hitotsubashi University
- 개최지
- Hitotsubashi University, MIC