서울의 도시이미지 평가를 통한 도시만족도 분석

초록

In order to be more competitive city, today, all city governments struggle for building specialized city image. For this, appropriate political efforts, and objective evaluation and analysis of the city condition are being required. In this respect, this study investigates the relationship between city image and satisfaction of city through city image evaluation with the consideration of individual characteristics as one of the variables. This study focuses on Seoul, the biggest global city in Korea. This study divides Seoul into five zones, and the central district of each zone is chosen to complete the survey for data collection. Factorial analysis is fulfilled using the survey data; and the influence between city image and satisfaction of city is identified by the Structural Equation Modelling (SEM). This study discusses city image, one of the key components of city marketing that enhances competitiveness of city. This study gets some significance that the relationship between city image and satisfaction of city is subdivided based on how the citizens perceive Seoul.

키워드