스마트폰 사용자가 지각한 모바일 쇼핑몰의 정보보안 수준이 쇼핑몰 이용의도에 미치는 영향

초록

As the use of computer and Internet in our daily lives continues to increase today, so do the computer crimes. Any illegal act involving a computer and Internet is referred to as computer crimes or cybercrimes. They also include unauthorized access and use, viruses and hackers, malwares and spywares, online theft and fraud, and other potential security and privacy problems. According to a study, millions of security incidents take place everyday and these incidents have a significant negative impact on the economy and society. Even some online activities with mobile devices such as mobile shopping can put users’ personal safety at risk. Regardless of wired or wireless, all computer and Internet users need to be aware of the security concerns. One of reasons smartphone users need to be aware of the security concerns when shopping online is that PC-based security methods may not be effective in smartphone settings. PCs and smartphones have totally different operating systems and hardware specifications. That means, PC-based security programs may not be compatible with the operating systems of smartphones. Because of this compatibility problem, many security programs running in PC-based Web pages frequently shows malfunctions in smartphone settings. When people face the failure of security systems, they hesitate or refuse to shop online. Thus, it is possible to infer that people will be likely to adopt mobile shopping depending on not only shopping malls’ real security level, but also their perceived security level. Based upon a comprehensive literature review, there has been little empirical research on the smartphone users’ perception of information security that may affect their intention to use mobile shopping malls. Therefore, the research goals of this study are to examine 1) the effects of smartphone users’ perceptions of information security on their intention to use mobile shopping malls and 2) the effects of two mediating variables, the satisfaction of service quality and the satisfaction of mobile shopping malls, between their antecedents and consequences. In order to collect data, a survey was conducted with university students and practitioners. Most measurement items for the latent variables were adapted from previous studies and some are modified to fit the context of this research. They are measured with a five-point Likert scale. The method employed for data analysis was Structural Equation Modeling (SEM) and the software used for the analysis was AMOS ver. 18. At first, the convergent and discriminant validities for all constructs were checked. The results of analysis showed that all constructs have adequate convergent and discriminant validities. The reliabilities of all constructs also reached the acceptable levels. The loadings of all items on their respective constructs were also quite high. Next, path coefficients were examined for the structural model. Smartphone users’ perceptions of information security was found to have an impact on the satisfaction of service quality (β =.261, p=.000). There was also an effect of the satisfaction of service quality on the satisfaction of mobile shopping malls (β =.655, p=.000). Finally, the results of analysis demonstrated that smartphone users’ intention to use mobile shopping malls was significantly influenced by the two variables, the satisfaction of service quality satisfaction (β =.330, p=.002) and the satisfaction of mobile shopping malls (β = .305, p=.003) respectively. Based upon the statistics above, all hypotheses were supported. In sum, the results implied that there is a relationship between smartphone users’ perceptions of information security and their intention to use mobile shopping malls. Another theoretical implication is that user satisfaction of service quality provided by mobile shopping malls was found to play as an important mediating variable as it was in previous studies. This study contributed to not only the validation of IS Success Model in part, but also the development of the information security perception construct in the mobile shopping environment. In addition, this study informs businesses to develop an information security strategy to meet customer requirements and expectations. However, when interpreting the findings, some limitations should be considered in terms of the methods used in this study. Because a single empirical study is not enough to validate the findings, further research should be needed.

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