코피티션(Coopetition) 전략의 연구동향과 향후 연구방향

초록

The purpose of this study is to review the flow of coopetition research for 25 years after the term “coopetition” was introduced to academia in 1996, and to propose future research agendas. First, considering that research on coopetition has not been active in Korea compared to its importance, the concept of coopitition was explained and major papers were introduced based on existing review papers. Furthermore, 241 SSCI papers published between 2011 and 2020 were analyzed to identify recent research trends, and coopetition studies before and after 2010 were compared and analyzed. In addition, the main research topics were examined according to the DPO framework of coopetition drivers, processes, and outcomes. Finally, we propose to examine future research tasks in terms of concept and methodology, and conduct future research focusing on major issues, such as the Fourth Industrial Revolution, SME perspective, ecosystem or network-level research, as well as issues in the coopetition process, including tension, competition-cooperation balance, and trust. Considering the uniqueness of Korean companies, coopetition strategy is expected to be actively implemented, especially in the areas where convergence takes place in the era of the 4th Industrial Revolution. As the importance of the coopetition strategy will be greater in the future, coopetition research needs to be more active in Korea.

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