기업의 사회적 책임과 한국기업의 기부금 규모 분석

초록

Effective marketing strategy must be matched by a strong sense of social responsibility and recently, as more and more companies consider their corporate social responsibility (CSR) as the most important factor of sustainable growth, CSR is becoming very important issue in business research. In this paper, we analyzed the size and characteristics of CSR of the major Korean companies and suggested meaning and direction of CSR in terms of successful corporate strategy and growth. Effective marketing strategy must be matched by a strong sense of social responsibility and recently, as more and more companies consider their corporate social responsibility (CSR) as the most important factor of sustainable growth, CSR is becoming very important issue in business research. In this paper, we analyzed the size and characteristics of CSR of the major Korean companies and suggested meaning and direction of CSR in terms of successful corporate strategy and growth.

키워드