미시적 관점에서의 시간대별 길찾기 앱 사용 여부의 결정요인 분석

초록

We currently live in the smartphone era with 33 million smartphone users, with data and information services, including location information, being commonly used. Internet mapping service started in the early 2000s, and smartphone penetration rate increased significantly with release of the iPhone in 2009. This change has affected our lives, and the way-finding app has begun to emerge, providing a variety of information. The way-finding app has made various changes in route choice of pedestrians, resulting in the behavior of just following the instructions of the smartphone without question. However, there are not much specific analyses and research on the impact of smartphones on our lives and characteristics of users of way-finding apps. How many people use the way-finding app? Who uses the way-finding app? How does the use of the way-finding app depending on time of day? We should consider approaches that are differentiated from traditional way-finding theory and precedent research. In this study, users of the way-finding app are analyzed by conducting a survey addressed to pedestrian traveling in complex business areas. The purpose is to analyze how the ratio and characteristics of users of the way-finding app change by time of day, and to investigate the characteristics of the paths chosen of app users and non-users. Based on the study, it is designed to present improvement measures on the use of the way-finding app and to establish a pedestrian network by identifying the characteristics of users of the way-finding app.

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