게임의 첫인상이 인기도에 미치는 영향:인디 게임의 이미지적 특성을 중심으로

초록

As the game industry undergoes a shift from dominance by AAA (Triple-A) games―produced by major studios with substantial capital investments―to a more diverse landscape, indie games have been experiencing rapid growth. Given that indie games attract players with their distinctive gameplay experiences, ensuring a compelling initial engagement is crucial for fostering continued player involvement. This study examines the unique experiential characteristics of indie games and explores how various visual elements presented on the Steam platform’s game download pages―such as gameplay screenshots and character visuals―shape players’ initial entry experiences. A multiple regression analysis was conducted to assess how these visual elements influence game popularity. The findings suggest that different interface designs, tailored to character type (human, object, or animal), character gender, and game genre, play a significant role in shaping player preferences. This study highlights the critical role of image analysis in the success of indie games and offers strategic insights into effective visual presentation for game developers.

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