다각화된 제품군간 지식이전의 성공 조건에 대한 연구: IBM과 DELL의 BCG매트릭스 사례

초록

It is very important for firms having various product groups to convert their “question mark” products into “star” products through transferring knowledge built in their “cash cow” products to “question mark” products for sustaining their growth. So. we investigated what conditions are required for successful knowledge transfer within firms’ product portfolios. For this investigation, we studied on the process of knowledge transfer in IBM and DELL in terms of three aspects: knowledge characteristics, organization efforts(supportive strategy for knowledge transfer), fitness among product groups(sectors). The result presents three conditions: 1) knowledge transferred should be difficult to copy and high value, 2) the strategy supporting knowledge transfer should be implemented at the enterprise level and suitable for knowledge characteristics transferred and 3) the fitness between transferring-product and transferred-product groups should be high, for successful knowledge transfer within product portfolio.

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