탄소배출 언론보도가 친환경 관광행동의도에 미치는 영향

초록

Because the tourism industry accounts for approximately 10% of total carbon emissions and carbon is also emitted by tourists, it is critical to understand the intention of eco-friendly tourism behavior in order to solve the fundamental problem. As a result, the purpose of this study was to confirm the effect of carbon-emitting media reporting on eco-friendly tourism behavioral intentions. The survey was conducted online from June 5 to June 8, 2021, on 254 potential tourists who are willing to travel within the next year after receiving carbon-emitting media reports. Carbon-emitting media reports had a significant effect on social, environmental, physical, and economic risk perception, and social, environmental, and physical risk perception had a significant positive (+) effect on attitude, subjective norms, and perceived behavior control, according to the study. This can be interpreted to mean that respondents were aware of the social, environmental, and physical risks posed by carbon emissions, but did not recognize them to the extent that they were economically vulnerable. Furthermore, the study discovered that attitudes, subjective norms, and perceived behavioral control all had a significant impact on eco-friendly tourism behavioral intention.

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