근대문화유산관광지의 객관적 진정성, 체험, 실존적 진정성, 만족 간의 영향관계 :인천 개항장 문화지구를 중심으로

초록

As cultural heritage tourism continues to grow, there is an increasing tendency to commercialize modern cultural heritage site. In such a situation, it is important to secure authenticity so that the value of cultural heritage is not distorted. The purpose of this study is to investigate the relationship between objective authenticity, experience, existential authenticity and satisfaction in modern cultural heritage site. The study area is the Cultural District of Incheon Port‘s Area, which is well known as a modern cultural heritage site. In this study, a survey was conducted for the tourists visiting the area, and a total of 290 valid samples were used for the analysis. As a result, objective authenticity affects existential authenticity, and existential authenticity affects satisfaction. Also, it was found that the partial mediating role of ’think experience’ and ‘relate experience’ was found in the relationship between objective authenticity and existential authenticity, and it was found that the relate experience was more partial mediating effect than think experience. On the other hand, although objective authenticity affects ‘sense experience’ and ‘feel experience’, these two experiences do not affect existential authenticity. Through this study, I clarified the relationship between experience and authenticity in order to increase satisfaction in modern cultural heritage site, and suggested implications for concrete creating experience environment and program development.

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