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게임 전시회 대학생 참관객의 목표지향적 참여의도 예측: G-Star 게임전시회를 대상으로
- 정주현;
- 현성협;
- 김인신
초록
The aims of this study were to 1) analyze the attending intentions to G-Star2014 by applying Extended Model of Goal-Directed Behavior(EMGB), 2) identify the antecedents affecting attitude, and 3) investigate the relationship between desire and participants' innovativeness. To test the model empirically, the data collected from 318 participants was analyzed using structural equation modeling analysis. The results showed that 1) two dimensions of perceived advantages (enjoyment and product variety) have positive effects on attitude, but financial advantage, 2) positive anticipated emotion, communicability, and perceived behavioral control affect desire, but negative anticipated emotion, 3) perceived behavioral control and desire have positive influence on behavioral intention, and participants' innovativeness has positive influence on desire.
키워드
- 제목
- 게임 전시회 대학생 참관객의 목표지향적 참여의도 예측: G-Star 게임전시회를 대상으로
- 제목 (타언어)
- Predicting undergraduate students' goal-directed participation intention toward game exhibition
- 저자
- 정주현; 현성협; 김인신
- 발행일
- 2015-04
- 저널명
- 무역전시연구
- 권
- 10
- 호
- 1
- 페이지
- 157 ~ 181