스포츠콘텐츠 가치 분석을 위한 기준항목 개발 연구

초록

This study was intended to develop the standardization items for analysis of concepts, scopes, and values of sport contents. For this study, the document study and consensus delphi method were employed. Total 10 panels participated in this study procedures which included 3 rounds of responses with open-ended type, making decision type and pre- and post- review sessions. The results were as followings. First, sport contents have a processed form through which is delivered to mass audience and in which major messages should be related to sport. And sport contents are categorized into pure-media-business contents based upon the degree of contents processing. 11 items about the concepts of sport contents were developed. Second, the essence of sport contents includes the messages and forms as a formal sport and is classified into formal-informal-virtual contents for which 12 items were proposed. Third, the standardization to measure the values of sport contents include societal, cultural, economic values and refers to original-commercial-marketable-business capable-economic-value added areas in which 40 standardization items were developed.

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