연예인과 대중의 갈등구조와 균형 전략: 비협조적 게임모형을 통한 접근

초록

Entertainment industry can be understood as a service industry that takes advantage of entertainers’ contents, The public consumes the images of entertainers while they obtain huge profits through the public’s consumption. From the perspective of profitability, entertainers show a higher profitability as its input depends on their talents while the marginal costs for spreading out and copying through mass media are just infinitesimal compared to manufacturing sectors. However, there exits huge income gaps between the public and entertainers. Due to the income gaps, entertainers are supposed to tolerate the public’s criticism because their productivity becomes to be critically hurt in the long-run otherwise. In the paper, a non-cooperative game model is constructed to demonstrate how entertainers implicitly afford the public’s criticism rather than pursuing lawsuits subsequent to the public’s criticism. The equilibrium strategies between the public and entertainers are determined by the likelihood function of entertainers’ strategies, which can deter the strategy to pursue lawsuits ultimately.

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