인터넷 스포츠 미디어의 품질 요인이 이용자 만족과 지속적 사용의도 및 구전의도에 미치는 영향: 중국 Tencent 스포츠 이용자를 중심으로

초록

Based on DeLone and McLean (2003)’s model of information systems (IS) success, this study aimed to examine the effects of internet sports media IS quality factors on user satisfaction, intention to continuous use, and intention of word-of-mouth. For the empirical analysis, an online survey was assessed with a sample of Tencent Sports users, one of China's biggest internet sports media platforms, collected from March 15th to April 10th, 2019. Among the 390 survey responses, a total of 357 usable data were utilized for the empirical data analysis including exploratory factor analysis, reliability analysis, correlation analysis, and structural equation modeling analysis. The results were as follows. First, among IS quality factors, information accuracy, information entertainment, and system convenience had a positive influence on user satisfaction. However, the influence of information diversity and system efficiency on user satisfaction was insignificant. Second, user satisfaction positively influenced intention to continuous use and intention of word-of-mouth. Third, the result showed that the intention of word-of-mouth had a positive influence on the intention of continuous use. Based on these empirical results, academic and practical implications for the success of internet sports media were suggested.

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