치유관광에서 자연을 통한 감정조절과 지각된 회복환경이 의사결정과정에 미치는 영향: 숲 치유프로그램 참여자를 대상으로

초록

A growing number of people globally are seeking physical and emotional health through nature-based leisure activities. Nature-based leisure activities are known to be effective for emotional stability and stress relaxation. Recently, the number of people visiting forests with the objective of better health has grown. This study investigates the structural causal relationship among forest healing program participants’ emotion regulation, perceived environmental restorativeness, satisfaction, and behavior intention. This research attempts to understand healing tourists’ behavior and to suggest implications for forest healing program distributors. The purpose of this research is to examine the influence of healing tourists’ emotion regulation through nature and perceived environmental restorativeness affecting the decision-making process and to provide theoretical and practical implications based on the results. Emotion regulation through nature was classified in detail as negative emotion regulation, positive emotion regulation, and nature emotion regulation. A total of 338 questionnaires were collected and 309 were analyzed. The SEM (Structural Equation Modelling) test results indicate that positive emotion regulation and nature emotion regulation have positive influence on perceived environmental restorativeness, but negative emotion regulation has no significant influence on perceived environmental restorativeness. The results also indicate that perceived environmental restorativeness has positive influence on satisfaction and behavioral intention. Finally, perceived environmental restorativeness has stronger positive influence on behavioral intention when it is mediated through satisfaction.

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