웰니스관광 체험을 통한 트랜스포메이션 관광의 개념 모형 연구

초록

The purpose of this study is to examine the feasibility between wellness tourism and transformational tourism, and to derive a process and conceptual model accordingly. Beyond relieving daily stress and recovering through tourism, tourists are increasingly interested in pursuing inner reflection, growth, and transformation of life. In this situation, it can be seen that the probability of transformational tourism, which introduced the concept of transformation as a process to find the purpose of life and the realization of ‘lost things’ and wellness tourism as a process of pursuing well-being, is organically connected. Therefore, this study approached the subject of transformational tourism, which has not accumulated theoretical interest and research in domestic tourism, and examined theories related to wellness and transformation concepts. As a result of the study, based on wellness motivation, attention restoration, transformative tourism experience, and transformative learning perspective, a conceptual model was presented to develop the transformation process through wellness tourism experience into pre-travel, on-site, and return stages. Through this, it is significant in that it provided a foundation for expanding the theoretical framework of transformational tourism and developing additional discussions, and it is expected that it can be used as a cornerstone for wellness tourism resource content composition and revitalization of wellness tourism.

키워드