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Do Consumers Strategically Time Their Word‐of‐Mouth Transmission? The Effects of Self‐Enhancement and Altruistic Motives on Intent to Transmit WOM among Consumers of Different Cultures

  • 한혜주
제목
Do Consumers Strategically Time Their Word‐of‐Mouth Transmission? The Effects of Self‐Enhancement and Altruistic Motives on Intent to Transmit WOM among Consumers of Different Cultures
저자
한혜주
발행일
2015-02-27
학회명
Society for Consumer Psychology Conference

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