Opportunity or Setback? Understanding Innisfree’s Rebranding through Cognitive Dissonance Theory

제목
Opportunity or Setback? Understanding Innisfree’s Rebranding through Cognitive Dissonance Theory
저자
이규혜
발행일
2024-07-06
학회명
The 2024 SFTI-Fukuoka International Conference
개최지
Kyushu Sangyo University, Fukuoka, Japan