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Opportunity or Setback? Understanding Innisfree’s Rebranding through Cognitive Dissonance Theory
- 제목
- Opportunity or Setback? Understanding Innisfree’s Rebranding through Cognitive Dissonance Theory
- 저자
- 이규혜
- 발행일
- 2024-07-06
- 학회명
- The 2024 SFTI-Fukuoka International Conference
- 개최지
- Kyushu Sangyo University, Fukuoka, Japan