기후변화 발생 책임인식이 관광 상황에서 개인 규범과 친환경 행동에 미치는 영향 분석

초록

Tourism is being asked for efforts to adapt climate change. Promoting pro environmental behaviour of tourist is the important strategy about it. But in tourism condition, tourist have a tendency to lower participation in eco-friendly behavior. So, strategies to promote pro environmental behaviour is needed. In order to establish appropriate strategies, it is needed to understand which factors facilitate pro environmental behaviour. This study conducted the responsibility about climate change influence on personal norms and pro environmental behaviour. According to study result, personal responsibility among responsibility about climate change activate personal norm and promote pro environmental behaviour in tourism condition. And descriptive norm than injunctive norm among personal norm have more powerful influence on it. Therefore, to increase tourist's participation on pro environmental behaviour, activities to raise the awareness that tourist has the responsibility about climate change and tourist's action conducting pro environmental behaviour on tourism condition is more desirable are necessary.

키워드