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초록

The purpose of this study is to investigate the determinants of aviation industry demand. For this study, the truncated Poisson model and the Correspondence Analysis are applied. The empirical results of this study indicate that determinants of total aviation demand are young group, purpose of boarding (tourism), mileage, airtel, personal preference (Low cost carriers), airline ticket (direct purchase), and hedonic attribute. Domestic Airline demand has positive relation factors with men group, young group, purpose of boarding (tourism), mileage, personal preference (Low cost carriers), and hedonic attributes/ International Airline demand has positive relation factors with men group, purpose of boarding (tourism), mileage,, married group, and functional attribute. Managerial implications and the limitation of the study results are also discussed.

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