For His Eyes Only? Gendered Heuristics and the Effect of Product Wrinkling on Brand Trust in the Online Shopping Context

제목
For His Eyes Only? Gendered Heuristics and the Effect of Product Wrinkling on Brand Trust in the Online Shopping Context
저자
이규혜
발행일
2025-07-18
학회명
2025 SFTI-CMU International Conference
개최지
Chiang Mai, Thailand