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Effect of Consumer Innovativeness on Perceived Risk and Purchase Intention in Transaction of Online Travel Agencies: The Moderating Role of Consumer Knowledge

  • 이연택
제목
Effect of Consumer Innovativeness on Perceived Risk and Purchase Intention in Transaction of Online Travel Agencies: The Moderating Role of Consumer Knowledge
저자
이연택
발행일
2019-01-04
학회명
24th Annual Graduate Education and Graduate Student Research Conference in Hospitality & Tourism

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