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The Effects of Athlete Endorsers’ Characteristics on Consumer Attitudes and Purchase Intentions toward Outdoor Products
- 제목
- The Effects of Athlete Endorsers’ Characteristics on Consumer Attitudes and Purchase Intentions toward Outdoor Products
- 저자
- 이규혜
- 발행일
- 2014-08-09
- 학회명
- 2014 SFTI International Conference
- 개최지
- Manila, Philippines