욜로(YOLO)족의 여행 경험에 관한 실존적 진정성 척도개발 및 타당성 연구

초록

This study interpreted the concept of existential authenticity based on Kierkegaard's philosophical discourse on the social phenomenon of the YOLOs. This study conducted a scale development on travel experience authenticity of YOLOs based on Churchill's (1979) seven stages of scale development. First, the concept of existential authenticity was reviewed through a literature study, and 10 people identified as YOLO were selected for an in-depth interview. Initial measurement items were modified and supplemented through feedback from the expert group, and a survey based on this was conducted collecting a total of 303 questionnaires. Statistical analysis was conducted through the SPSS/AMOS 23 program on 294 questionnaires, excluding 9 questionnaires that lacked reliability. The exploratory factor analysis (EFA) was performed to verify the validity of this study. Through previous researches, we conducted a reliability analysis of the constructed survey items and verified their internal consistency. In addition, convergent validity, discriminant validity, and composite reliability of the factors were determined by confirmation factor analysis (CFA), while correlations between the variables were presented through Pearson correlation analysis. As a result of the analysis, a total of 4 factors and 19 measurement items were presented for the existential authenticity of the travel experience of the YOLOs.

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