낮과 밤 차이가 문화유산 관광객의 체험에 미치는 효과

초록

Does the experience of cultural heritage tourists at night differ from daytime experience? The purpose of this study is to investigate the effect of difference between day and night on the experience of cultural heritage tourists. Based on theoretical background, the five experiential attributes of cultural heritage tourism were derived: Entertainment, Education, Escape, Esthetics, and Placeness, and the hypotheses were proposed based on the previous research. The postulated model was empirically tested in the field study, which was conducted to collect data from a total of 316 tourists who participated at a cultural heritage program in Gyeongbokgung Palace from 2017 to 2018. As a result, all of the experiential attributes had a statistically significant effect on satisfaction. However, the mean value of experiential attributes depending on day and night were not statistically significant. Finally, as a moderating role, the difference between day and night was found to have a moderating effect between entertainment, escape, and satisfaction. Based on the results of this study, academic and practical implications were suggested.

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