지역컨벤션산업정책에 있어서 정책PR이 정책효능성과 정책지지에 미치는 영향

초록

This study aimed to examine a structural relationship of policy PR, policy efficacy, and policy support in regional convention industry policy. The literature review covered the concepts of policy PR, policy efficacy and policy support. Previous researches related to these concepts were discussed. A research model was designed and hypotheses were established based on previous researches and the characteristics of convention industry policy. Survey data were collected from the practitioners of convention industry in Seoul. The results indicated that policy PR had positive influences on policy efficacy and policy support, and that policy efficacy had positive influences on policy support. Especially, providing policy information and policy efficacy directly related on regional convention industry influenced on policy support. The study also found that policy efficacy mediate the relation of policy PR and policy support. Thus, it is important to make policy publics better understand policy efficacy to gain policy support. The study suggested policy PR strategies be based on balanced communication through policy efficacy to get policy support in regional convention industry policy.

키워드