한국 대중음악 장르별 색채 이미지와 연상에 관한 연구

초록

As a product of modern civilization, popular music, which appeals to young people with unique melodies and various sensibilities, has various influences on people in terms of various musical stimuli and conceptual thoughts and emotions. Therefore, in this study, color images and associations are analyzed through colorization of music by genre of popular music, and color synesthesia by genre of popular music is converted into colors to approach and interpret images and associations. As for the research method, colors and images were extracted using I.R.I HUE Monochrome Image Scale and Adjective Image Scale for color images. As for the research method, 5 genres were randomly selected among the 7 music genres classified on the Melon website as subjects of the study. As a result of this study, first, there was a difference in color according to the music tempo of each genre. Second, as the color brightness increases according to the pitch of the sound, it can be seen that it is distributed on the 'soft' axis of the adjective. Third, as for color image adjectives by genre, 'cool', 'convenient', and 'sweet' were found to be the most common. Fourth, in terms of color association, associations of warmth, joy, liveliness, youth, and hope were extracted from ballad, R&B/soul, and rock/metal, and associations of youth, imagination, peace, and sky were extracted from dance and rap/hip-hop. Thus, there was a difference between genres. It is hoped that this study will be a basic data that can be used in various fields for emotional marketing such as color planning and synesthesia using color music.

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