코로나19 이후 현대/기아차의 미래 사업 전략 방향에 관한 고찰

초록

[Purpose] The purpose of this study is to derive management implications based on consideration of the future business strategy direction of Hyundai/Kia motors after COVID－19. [Methodology] The research method is literature research. Based on research on the growth process of Hyundai/Kia motors, the impact of other automobile industries on the spread of COVID－19, and environmental changes in the automobile industry after COVID－19, we reviewed the future business strategy direction of Hyundai/Kia motors after COVID－19. [Findings] It is expected that Hyundai/Kia motors will focus on securing the preemptive manufacturing competitiveness of electric vehicles and pursue differentiated electric vehicle strategies for each region. In addition, it is expected to explore new business opportunities such as electric vehicle－ related batteries, charging infrastructure, and new mobility. In addition, in order to prepare for a situation like Corona 19 in the future, it is expected to seek strengthening collaboration between companies, securing liquidity, reducing costs, revitalizing the flexible working system, and expanding untact services. [Implications] The global electric vehicle conversion is expected to accelerate as environmental regulations are further strengthened after COVID－19. Accordingly, for Hyundai/Kia Motors to successfully transform into an electric car maker, it seems necessary to continuously improve electric vehicle competitiveness, strategic alliances between domestic conglomerates, support national policies to revitalize electric vehicles, and various support so that the parts industry can switch to an electric car－friendly system. In addition, in the medium term, it is necessary to enhance competitiveness to maintain the domestic parts production base and expand parts production bases to third countries outside of China.

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