기업 출장 지정여행사와 고객사 간의 관계특성이 관계효율성, 관계지속성, 관계확산에 미치는 영향에 관한 연구

초록

The purpose of this study is to investigate the effect of relationship characteristics between a designated travel agency for corporate business trips and customer companies on relationship efficiency, relationship continuity, and relationship expansion. Online survey was conducted. The findings of this study, it was found that professionalism and communication had a positive effect on convenience, reliability, and customer orientation. Reputation had a positive effect on convenience, and customer orientation. And customer orientation had a positive effect on relationship continuity. But, convenience, reliability, and communication were not found to have a positive effect on relationship continuity. Relationship continuity had a positive effect on relationship diffusion. But, convenience have a negative effect on relationship continuity. Communication, which is the most influential factor in the relationship was derived and confirmed.

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