외국인 밀집지역에 대한 장소이미지 및 만족도의 내·외국인간 차이에 관한 연구 - 이태원 관광특구를 중심으로 -

초록

This study evaluated (1) the relationship between place image and satisfaction of Itaewon; and (2) the difference between pertinent groups. Five target groups - which consist of Korean and foreign visitors, residences and merchants - were surveyed at Itaewon, one of renowned ethic places in Korea. Firstly, each factor was categorized by conducting factor analysis. Cognitive images included cultural events (facilities, performances and events), exotic commercial facilities, concentration of ethnic population, and adult entertainment and deviatory factors. On the other hand, affective image consisted of negative, exclusive and favourable image. Structural Equation Modelling (SEM) was then carried out on the basis of factor analysis result, and t-test was also performed to compare the different perception and image of locals and foreigners. Lastly, the difference between groups was verified by analysis of variance (ANOVA). The analysis result indicated that each group perceived Itaewon differently, and the place image and satisfaction varied accordingly.

키워드