국내 증거 기반 기업가정신 교육: 대학 교재 분석

초록

This study investigates the concept of evidence-based education, which prioritizes scientific research findings over personal experience, success narratives, and conventional beliefs. By emphasizing empirical evidence, evidence-based entrepreneurship education aids aspiring entrepreneurs, investors, and other stakeholders in the entrepreneurial ecosystem to maintain a neutral perspective and overcome cognitive biases that arise from prevailing myths, beliefs, and partial success stories. To gain insight into the current state of evidence-based entrepreneurship education in Korea, this paper conducts a comprehensive analysis of 49 university-level textbooks on entrepreneurship published between 1999 and 2021. The content of the textbooks is categorized into seven domains, namely start-up basis, business model, marketing plan, financial plan, operation plan, start-up type, and procedure/system. The proportion of cases, simple statistics, variable statistics, and previous studies is then evaluated. The findings indicate that previous studies, which constitute the crux of empirical evidence, make up an average of 11.25% of the total textbook content, which is consistent with international standards. Furthermore, the results contradict concerns that entrepreneurship education in Korea may be deficient in empirical evidence. The study concludes by offering examples of evidence that could be incorporated into future entrepreneurship textbooks to bolster their evidence-based approach.

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