4차 산업혁명 시대, 구글 알파벳의 대응 전략 분석 : 자원기반이론(Resource-Based Theory)을 중심으로

초록

This study analyzes the strategies of Alphabet which leads the ICT field to enhance its competitiveness and leads related industries in the Fourth Industrial Revolution. For this reason, we apply the resource-based theory to analyze the internal resource capacity of the enterprise, and deeply analyze the strategies of technology combination and technology utilization related to the four industrial revolutions. The analysis shows as follows. First of all, Alphabet has acquired technical resources and human resources to cope with the competitive environment based on the ‘M & A strategy’. This can be seen as a strategy for economies of scale in the internal and external environment of the enterprise. Secondly, an ‘organizational activation strategy’ has been launched in order to enhance competitiveness, including organic integration and decomposition of departments. We also confirmed that the fields of robotics, IoT, VR/AR, cloud and AI are closely related to each other. Finally, Alphabet is embarking on a ‘strategy to ensure innovation and technology’ to maintain its status as an innovation and technology enterprise. It was believed that in the future technology would play a key role in the overall area of industry and the importance of access to relevant internal resources would increase.

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