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A COMPARISON OF ALTERNATIVE APPROACHESFOR CLUSTER-BASED BUYER SEGMENTATION INOPTIMAL PRODUCT POSITIONING MODELS

  • 김성호
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A COMPARISON OF ALTERNATIVE APPROACHESFOR CLUSTER-BASED BUYER SEGMENTATION INOPTIMAL PRODUCT POSITIONING MODELS
저자
김성호
발행일
1998-05-01
학회명
DEVELOPMENTS IN MARKETINGSCIENCE

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