물질문화로서 음반 미디어 중간 판매상에 관한 문화연구: 황학동 동묘시장 미디어 중간 판매상의 사례를 중심으로

초록

This study sheds light on the unique consumption landscape surrounding used music media sold at ‘Hwanghak-dong Dongmyo Market’ in Seoul. This study is an exploration of minority culture, and the work is utilizing a qualitative analysis of ‘marginalized’ people in a global city. We explored the way of consumption and social implications of used music content. This kind of analysis is to diagnose cases of unique material culture in a context specific way and an attempt to differentiate it from existing popular culture analysis. In addition, against the backdrop of the difficult economic lives of people in Hwanghak-dong and characteristics they exhibited, we attempted to analyze a harsh reality in which used music media is handled. We utilized a series of methodological considerations, such as literature review, qualitative interviews, participant observation, textual analysis, online research. We visited Dongmyo Market in Hwanghak-dong on a regular basis and attempted to have continuous conversations with research participants through participatory observation over a long period of time. We found that used records function as a kind of cultural artifact and text of memory that mediates nostalgia of the past. In that respect, although used music sellers were inclined to a strong sense of profit making, they also retained their own interest and pride as a cultural intermediary. Intermediary sellers are 'non-mainstream marginal groups in society, and there are many basic livelihood recipients, and many of them seem to be living far away from society's safety net. At the same time, as we explored Hwanghak-dong and have multiple conversations with intermediary sellers, we recognized the desire and enthusiasm they expressed and also the shared feelings of ‘insiders’ regarding the consumption of albums.

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